Zoho Corp., a global company that offers a suite of business software applications in the industry, is launching its Small Business Emergency Subscription Assistance Program (ESAP) to help Zoho customers worldwide weather this global crisis. ESAP is one way Zoho is committing itself to help its small business customers. For up to 20,000 qualified to pay customers with 25 employees or less, Zoho is waiving the cost of every single application they currently use, for up to three months.

“Businesses are hurting. They already face tremendous pressure on revenue and cash flows. Not knowing when things will get back to normal is even worse,” said Sridhar Vembu, Zoho co-founder and CEO. “Every bit of help we, and other companies, can offer to keep these small businesses afloat will go a long way, not just financially but emotionally as well. We are in this together, and contributions from every business help our community get through this pandemic.”

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Zoho is a 24-year-old, bootstrapped, privately held company with more than 50 million users located in over 180 countries. ESAP is intended to lighten the financial burden put upon our small business customers during this chaotic and difficult period.

“Certain industries have been disproportionately impacted by the pandemic, and we strongly encourage our customers in these industries to please apply for this Small Business Emergency Subscription Assistance Program,” said Vembu. “While we want to provide relief for as many small business customers as possible, we will prioritize those who are most in need and hope that others who are adapting to market conditions will help us by allowing program availability to those struggling to stay afloat.”