Aimazing, a retail data platform for mall management, has announced its partnership with M2Cash, an IT consulting and O2O (online-to-offline) marketing company, to enable malls and retailers to digitalize their shopper campaigns and create seamless engaging shopping experiences in physical retail stores.

The partnership gives malls and large retail chains in the Philippines the ability to provide a better user experience for consumer campaigns, streamline their back-end operations and provide clear visibility of campaign performance and ROI.

Retailers are looking for ways to future-proof their systems with the rapidly changing retail landscape as they used to face fragmented POS and manual systems for vouchers, draws and validation combined with high vulnerability to human error and fraud. The partnership enables large Philippines malls to leverage automation technologies and run a multitude of promotional campaigns concurrently, delivering a new user experience while significantly lowering costs and raising efficiency.

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“As the retail experience continues to evolve, automation at scale has been proven in powering sales with a high gross merchandise value and bringing about proven cost savings,” said Jun Ting, CEO, Aimazing. “Our partnership with M2Cash marks another major milestone for Aimazing as we continue to push the arc in providing solutions for retailers, brands, and shoppers through a highly personalized shopping experience in the Philippines. We have already seen clear visibility of real-time sales data and campaign results of the most successful shopping campaigns which are all as a result of a true omnichannel experience.”

Retail automation simplifies the manual processes and allows physical retail to operate with real-time intelligence, and run campaigns such as live shopping events. It also creates seamless customer experiences, such as instant earn-and-burn for mall loyalty points and instant carpark redemption. With Aimazing, the simple plug-and-play solution allows malls and retailers to easily track their offline transaction data and run their own promotional campaigns.

“We want to offer a compelling omnichannel experience,” said Chris Fong, CEO of M2Cash. “This partnership with Aimazing will take shopper engagement to the next level and build a strong digital ecosystem where both retailers and consumers can maximize their engagement.”