ASUS Republic of Gamers (ROG) showcased a broad set of new gaming products, covering laptops, desktops, motherboards, cooling systems, displays, audio gear, and accessories at used its CES 2026 Dare to Innovate. The company focused on practical gains in performance, cooling, connectivity, and usability, and on supporting demanding games, creative work, and emerging local artificial intelligence workloads across different form factors.
The ROG Zephyrus laptop family continues to target users who need portable systems without giving up gaming performance. The latest models keep a slim and lightweight design while adding updated processors, graphics options, and displays. ASUS positioned the line for gamers and creators who work or play in different locations and need long battery life, efficient cooling, and consistent performance throughout the day.
The new ROG Zephyrus G14 and G16 models introduce updated hardware while keeping their compact designs. Both laptops use Intel Core Ultra Series 3 processors, which include built-in neural processing units designed for local AI tasks such as background noise reduction, image processing, and in-game enhancements. Graphics options go up to NVIDIA GeForce RTX 5080 on the G14 and RTX 5090 on the G16, with higher power limits available in manual modes for users who want more control. ASUS also offers a G14 variant with a next-generation AMD Ryzen AI processor that supports Copilot+ features, allowing some AI functions to run directly on the device without relying on the cloud.
The ROG Zephyrus Duo 16 focuses on multitasking through its dual-screen setup. It features two 3K OLED touchscreens, with the secondary display angled for easier viewing and interaction. This layout is designed for gamers who stream, creators who edit video, or users who run multiple applications at the same time. The system supports up to an NVIDIA GeForce RTX 5090 Laptop GPU and the latest Intel processors, aiming to handle heavy gaming loads, creative software, and AI-related tasks within a single portable system.
For desktop users, ASUS introduced the ROG G1000 prebuilt gaming PC. The system includes a built-in AniMe Holo fan, which projects customizable holographic visuals while remaining physically separate from the main cooling path. ASUS said this design helps manage airflow and reduce vibration-related noise. The ROG G1000 is positioned as a high-performance desktop that also allows users to personalize the look of their system without affecting core thermal performance.
On the component side, ASUS expanded its ROG motherboard lineup with new models designed for the latest processors and memory standards. These boards focus on stable power delivery, advanced cooling layouts, and software tools that help users tune performance without manual overclocking expertise. The goal is to support both experienced builders and users assembling high-end systems for the first time.
The ROG Crosshair X870E Glacial is designed for users who want extensive connectivity and storage options. It includes a large number of power stages for stable operation, support for high-speed DDR5 memory, and up to seven M.2 slots for solid-state drives. Connectivity features include USB4 ports, high-speed USB Type-C support, and dual 10G Ethernet, making it suitable for gaming, content creation, and data-heavy workflows.
The ROG Crosshair X870E Dark Hero offers a more understated design while keeping many of the same performance features. It supports multiple PCIe 5.0 and PCIe 4.0 storage devices, WiFi 7, and USB4 connectivity. ASUS also highlighted built-in AI tools that can help automate performance tuning and system optimization, along with customizable lighting for users who want visual control without excessive brightness.
ASUS also refreshed its all-in-one liquid cooling lineup under the ROG brand. These coolers are designed to manage heat from high-end processors while keeping noise levels low. They combine updated pump designs, improved fans, and customizable lighting to fit different case sizes and build styles.
The ROG Strix SLC and LC IV series focuses on balanced cooling and visual feedback. These coolers include integrated displays and lighting that can show system information such as temperatures or fan speeds. ASUS said the goal is to give users clear system status at a glance while maintaining consistent cooling performance during long gaming or work sessions.
The ROG Ryuo IV 360 ARGB stands out with a large curved AMOLED display built into the pump housing. The screen can be adjusted to show system data or custom visuals. Cooling is handled by an updated Asetek pump design, paired with pre-installed fans intended to deliver steady airflow with reduced noise, making it suitable for high-power desktop builds.
In displays, ASUS expanded its OLED gaming monitor lineup with new panel technologies. The ROG Swift OLED PG27UCWM uses a tandem RGB OLED panel that supports both 4K at 240Hz and Full HD at 480Hz, allowing users to switch modes depending on the game or task. The ROG Swift OLED PG34WCDN is an ultrawide curved monitor with a high refresh rate and a protective film designed to improve scratch resistance and maintain deeper black levels in bright rooms.
ASUS also showed the ROG XREAL R1 Gaming Glasses, developed in partnership with XREAL. These augmented reality glasses use micro-OLED displays with a high refresh rate and connect through a dedicated control dock. They are intended to provide a large virtual screen experience for gaming and media without a traditional monitor.
For audio, ASUS introduced the ROG Kithara headset and ROG Cetra Open Wireless earbuds. The ROG Kithara uses planar magnetic drivers in an open-back design to provide detailed sound and better spatial awareness in games, along with a detachable boom microphone for clear voice communication. The ROG Cetra Open Wireless earbuds use an open-ear design so users can hear their surroundings while gaming or working, with support for both Bluetooth and low-latency wireless connections.
The ROG Falchion Ace 75 HE keyboard rounds out the lineup with a compact layout and magnetic switches that allow users to fine-tune key response. It is designed for fast input in games while remaining practical for everyday typing, with wired performance aimed at reducing input delay.