DoubleVerify, a software platform specializing in digital media measurement, data, and analytics, has announced the appointment of Tinee Cruz as senior sales director for the Philippines. Cruz brings with her extensive experience in marketing and sales to her new role.

With a decade of experience in the marketing, media, and sales industry, Cruz’s background includes a significant role at technology company InMobi, where she served as the country sales lead for the Philippines. She played a vital role in localizing InMobi’s platform to meet the unique needs of the Philippines market. Her career has seen her involved in various sectors within the advertising ecosystem, from agencies to brands and publishers to platforms.

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“With emerging technologies, particularly AI (artificial intelligence), also set to make its mark, the Philippines advertising market is poised for long-term changes,” Cruz said. “I look forward to nurturing relationships with our customers and meeting their needs with DoubleVerify’s cutting-edge solutions, to drive a significant impact in the Philippines advertising market.”

In her new role, Cruz will collaborate closely with local partners to initiate, implement, and establish new partnerships with a strategic focus on business growth. Leveraging her extensive industry experience, she will play a pivotal role in elevating DoubleVerify’s comprehensive suite of measurement solutions for brands and agencies, ultimately enhancing the effectiveness of advertising spend outcomes.

“The Philippines is a unique market with a huge potential for advertisers to drive ROI for their media investments, and Tinee’s appointment is timely for forging new partnerships focused on performance for media buys,” said Conrad Tallariti, regional VP of Sales, Asia at DoubleVerify. “Tinee has a track record of driving growth leveraging her exceptional leadership skills in developing strong client relations and delivering service excellence. Her expertise covers multiple functions and markets in the region which will be invaluable as we continue our expansion across Southeast Asia.”