Eplayment, a fintech solutions company, has unveiled Pixel, a platform, which aims to simplify content sharing and monetization, addressing the growing demand for effective entry points into the burgeoning creator economy.
“We intend to make monetization frictionless and foster a sense of community for creators and their fans,” said Karlos Naidas, CEO of Eplayment.
Naidas also noted the platform’s capacity to alleviate the challenges faced by individual content creators by providing a centralized hub for their activities.
Pixel is designed to cater to this growing community with its features. Users can send in-app credits known as “PIX” as donations to their favorite creators, who can then easily convert these credits to cash through the Eplayment app and other e-wallets. The platform simplifies monetization by removing traditional banking barriers.
Pixel will introduce batch rewards for fans, account management for talent agencies, and a subscription model, hoping that it will become the suite of choice for creator monetization.
Rise in content creation
The rise in content creation and influencer marketing has been significant in recent years. Eplayment cited a report from Meltwater highlighting that the country ranked second in average daily social media usage worldwide. In 2024, the Philippines saw a 1.8 million increase in internet users, totaling 86.98 million social media-connected individuals out of a population of 118.2 million. This surge in digital engagement has led to an increase in the number of emerging creators and influencers, contributing to a dynamic “creator economy.”
Eplayment also referred to Goldman Sachs’ projection that the creator economy could reach $480 billion by 2027. The ecosystem spans e-commerce, social media, and digital marketing. Originally an e-wallet for gamers, Eplayment has expanded to support creators in establishing and growing their digital presence.
“Content creation is a shift away from professional studio productions and Pixel, along with its community of users, help alleviate the burdens that come along with being a one-man show by extending tools that simplify everything in one centralized hub,” Naidas said.