To boost its brand presence and engage with millions of job seekers and employers across diverse industries, foundit, a talent platform in the Asia Pacific (APAC) and the Middle East, has forged a strategic partnership with the Badminton World Federation (BWF).
The collaboration between foundit and BWF was unveiled during a global virtual media meet.
“This partnership is a testament to foundit’s unwavering commitment to enabling and connecting the right talent with the right opportunities,” said Sekhar Garisa, CEO of foundit. “Badminton’s immense popularity in our core markets, particularly among young professionals, makes this partnership a powerful tool for engaging with the millions of job seekers and recruiters across the markets.”
ALSO READ:
GCash offers Filipinos a chance to watch UEFA EURO 2024 live
Visa, Maya unveil limited edition FIFA Women’s World Cup card
As the governing body for badminton, BWF oversees prestigious events like the Thomas and Uber Cup, Sudirman Cup, and World Tour Events, boasting a global fan base exceeding 700 million.
Collaboration with grassroots academies
Through this alliance, foundit aims to tap into badminton’s fanbase. The sport is one of the most followed and played sports globally. Foundit will serve as the Official Talent Partner for 20 significant championships throughout the year, including marquee events like the Thomas & Uber Cups, All England Open, Malaysia Open, Singapore Open, and the India Open.
“Badminton is a sport built on dedication, hard work, and the pursuit of success — values that resonate deeply with foundit’s mission,” said Thomas Lund, secretary general and COO of BWF. “By joining forces, we aim to inspire individuals to reach their full potential and make a lasting impact in their careers.”
foundit aims to collaborate with grassroots academies and badminton players from India and Southeast Asia, underscoring its commitment to nurturing talent across all levels. Leveraging these associations, foundit seeks to inspire individuals to realize their full potential in their professional endeavors.