GoTyme Bank, a joint venture between the Gokongwei Group and Tyme Group, continues to innovate to redefine the consumer banking experience employing a mix of physical and digital approaches.
GoTyme Bank, launched in October 2022, has prioritized customer service from the beginning. Its “phygital” model combines omnichannel experiences with automation to enhance efficiency, making banking more personal and responsive to customer needs.
“At GoTyme, we believe that providing next-level or market-leading customer service is about human connection to our customers,” said Nate Clarke, CEO, GoTyme Bank.
Digital bank GoTyme reaches 1 million customers
GoTyme promotes financial inclusion with ‘phygital’ approach
The bank developed a user-friendly app that allows easy account registration, and in which customers can obtain a free debit card within minutes at Robinsons Supermarkets, assisted by a bank ambassador. The bank offers three free transfers per week, free deposits and withdrawals in Robinsons retail locations, and a competitive 5% annual savings interest rate with no minimum balance requirements or deposit caps.
GoTyme Bank’s unique debit card program offers Go Rewards points boosters and points-to-cash conversions. The bank plans to expand its services to include affordable consumer and merchant loans and investment opportunities.
With over 370 strategically located kiosks and more than 900 bank ambassadors, GoTyme Bank has already gained over 1.45 million customers in just one year. The bank’s commitment to human connection has resonated with customers who appreciate swift, personalized responses from personal bankers, not bots.
GoTyme Bank’s “human digital bank” approach aims to maintain the emotional connection customers want, the bank replicates the in-branch experience through digital channels.
Personal bankers at GoTyme Bank provide customized and personalized responses, offering a level of care and emotion that AI cannot replicate. Customers value the human touch, and the bank’s focus on building relationships and providing clear explanations sets it apart.
GoTyme Bank’s commitment to understanding its customers’ needs has attracted clients from the business process outsourcing (BPO) industry, who appreciate fast online onboarding, high-yield savings accounts, free transfers, and exceptional customer service.
GoTyme Bank recognizes the importance of retaining the human element. The bank’s more than 370 kiosks, backed by over 900 bank ambassadors, ensure that human connections are always a priority.
GoTyme Bank’s personalized approach extends to celebrating clients’ delightful moments and resolving their issues promptly. The bank’s commitment to creating dynamic financial products aligns with its goal of unlocking the financial potential of every Filipino.
The bank is not only striving to be the best customer service bank but to promote the best customer service in any business or brand.