The global wrist-worn device market grew 10.5% in the first quarter of 2025, reaching 45.6 million units shipped, according to the International Data Corp. (IDC). The growth was supported by demand recovery in Western Europe, the United States, Latin America, and parts of Asia, excluding India.
China was a key growth driver, shipping 17.6 million units, a 37.6% increase from the same period last year, helped by government subsidies.
The market includes both smartwatches and wristbands. Global smartwatch shipments reached 34.8 million units, a 4.8% year-over-year increase. In China, smartwatch shipments grew 25.3% to 11.4 million units.
Wristbands saw stronger growth, with global shipments rising 34% to 10.8 million units. China accounted for 6.2 million of those, up 67.9%.
Huawei
Huawei led the global wrist-worn market in the quarter and kept its top position in China. The company benefited from growing support for its HarmonyOS ecosystem and device integration. The launch of the Band 10 helped drive sales, along with the FIT and upcoming WATCH series targeting mid-to-high-end users.
Xiaomi
Xiaomi had the fastest shipment growth among the top 5 in China and showed strong global performance. Sales were driven by entry-level wristbands and Redmi smartwatches, with mid-range S series models gaining ground as the company shifted toward more premium products.
Apple
Apple posted its strongest year-over-year growth since 2023. US retailers stocked up ahead of possible tariffs, and other regions increased orders to avoid supply delays. In China, government support and pricing helped boost Apple Watch sales.
Samsung and Garmin
Samsung saw a small decline due to pressure from Chinese brands overseas and tough competition in the mid-to-premium segment. Garmin rejoined the top 5 globally by offering more affordable models and updating its Fenix line, appealing to sports and outdoor users.
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