Online shopping festivals have gained popularity in Southeast Asia (SEA), especially in the Philippines, which allowed sellers to grow their businesses. According to the e-commerce platform Shopee, over two billion items were purchased during its 11.11 shopping fest in the region.
According to Shopee, this uptick in purchases made during mega-sales allowed more than 1,000 local sellers in SEA to exceed $100,000 in sales during Shopee’s year-end festivals in 2021.
Recognizing the hard work Shopee sellers put into their online businesses, Shopee recognizes sellers who go above and beyond during Shopee’s mega-sale days through its Seller Recognition Operations Awards.
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“Shopee has always been committed to helping businesses create long-term, sustainable e-commerce strategies in today’s digital economy,” said Martin Yu, director, Shopee Philippines. “Through the Seller Recognition Operations Awards, we are able to highlight top-performing sellers in this regard, as well as their strategies and insights which their fellow sellers can learn from and apply to their businesses.”
Small Wonders
Jenna Indigado, owner of Small Wonders Page and a recent awardee, is among those who diligently prepare for and maximize mega-sale days to grow her business on Shopee. She decided to become a full-fledged Shopee seller in 2020 when her agricultural business was affected by the African Swine Flu (ASF) breakout that year.
“After our hog-raising business was affected by ASF, I made the decision to sell on Shopee full-time. I already had a part-time reselling business on the platform in 2018 so I knew the potential for growth was huge especially if I committed my time and resources to it,” Indigado.
She went on to hire a local seamstress to grow her reselling business into one that manufactures clothing for babies. Today, she employs more than 300 Filipinos.
“There were only two of us when we started the Small Wonders Page at Shopee. Now, we employ around 250 local seamstresses and 70 employees who have gone on to fulfill their dreams and even purchase their own cars and houses. Without Shopee, we wouldn’t be able to provide jobs for these Filipinos,” she said.
She says her experience as a Shopee seller, the platform’s features, as well as guidance from her dedicated relationship manager are key factors for her business success, especially during mega-sale days.
“Having a dedicated relationship manager helps us create strategies to maintain product visibility, eliminate the backlog, and fast-track order processing and fulfillment during mega-sales. During campaigns we also make sure to utilize features such as Chat Broadcast, ShopeeLive, and ShopeeAds in order to connect with our customers and inform them about our new products, discounts, and deals.”
Mikana store
Charles Barrientos of Mikana store, a recent awardee as well, also shares that alongside the hard work that comes with preparing for mega-sale days, these highly anticipated dates are integral to their business. His decision to launch Mikana, a store that specializes in jewelry, on Shopee was because he learned about how the platform provides features and guidance to cater to its sellers’ growth. Besides these tools, he says constant adjustments and preparation are what help drive his business success.
“Preparing for peak days and seasons comes with its challenges because of the sudden increase in demand. There are times wherein we have to extend our operations and double our efforts especially since mega-sale days are a big part of our sales.”
He also highlights how Shopee’s user-centric platform helps them maintain a good relationship with their customers. “Shopee has an efficient customer service feature which allows us to address the concerns of our customers directly and improve how we serve them.”
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