Tapping the power of technology, TV5 will be utilizing multiple platforms to discover the newest talents to comprise boy and girl groups it hopes to develop. For the TV show “PoPinoy, the local TV channel teams up with telecommunications brand TNT.
“Through our partnership with TV5, we aim to give our talented artists a platform to shine and fulfill their dreams while celebrating our original and rapidly evolving Pinoy Pop music,” said Jane Basas, SVP and head of Consumer Wireless Business at Smart, in a media release.
“We are very happy and proud to share PoPinoy with everyone,” said Robert Galang, president and CEO, TV5. “It is the result of the collaboration of many brilliant and creative minds from TV5, Cignal, Archangel Media, and TNT. We are thrilled about this partnership as it will showcase world-class Filipino talent here and abroad.”
According to Mike Tuviera, CEO of Archangel Media which is also part of the production of PopPinoy, viewers will have access to different content — behind the scenes, interviews, progress in the competition — across different platforms.
One of the features of the talent search is the creation of training modules that participants need to follow and complete. Basas also emphasized that winners will automatically get a TNT endorsement contract that will enable them “to bring inspiration to everyone.” The endorsement deal also includes appearances in all TNT activities nationwide.
TNT will also launch its online show, “TNT Pop Show,” hosted by Asia’s Pop Heartthrob, Darren Espanto, which will feature exclusive PoPinoy content such as behind-the-scenes, interesting stories by aspirants, and fun games, among others.
Catch the primer to PoPinoy on June 6, Sunday, 8 p.m. on TV5, a week before its premiere on June 13, Sunday, 7 p.m. “PoPinoy” will also have a catch-up airing on Colours on Cignal ch. 202 HD and 60 SD on Sundays at 9:30 p m. TV5 and Colours are also accessible on Cignal Play, free for Android and iOS users.
The talent search will be hosted by celebrities Maine Mendoza and Paolo Ballesteros with movie and TV actress Maja Salvador, singer Jay R, online personality DJ Loonyo, and theater actress Kayla Rivera as mentors.
Categories: Media Release