PJ Lhuillier Inc. (PJLI), the parent company of the Philippine microfinancial services provider, Cebuana Lhuillier, has recently inked a Memorandum of Understanding with the Department of Trade and Industry (DTI) Regional Operations Group (DTI-ROG) through the Negosyo Center Program Management Unit. 

In line with PJLI and DTI-ROG’s commitment to encouraging more Filipinos to start their path toward entrepreneurship, the partnership will see the former spearhead the development of a digital platform to promote the ease of doing business for micro, small, and medium enterprises (MSMEs).

“This collaboration with DTI is part of Cebuana Lhuillier’s mission of ensuring more Filipinos are financially included, while also encouraging them to take the first step towards financial freedom,” said Jean Henri Lhuillier, president and CEO, Cebuana Lhuillier.

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To support MSMEs with their business needs, including financing, micro-insurance, micro-investments, business consultation, and payment choices, Cebuana Lhuillier, in collaboration with DTI, will provide a tech brick solution for the MSME consumer to seamlessly access financial solutions and coaching from both the Ka-Negosyo Center website and nationwide kiosks at CebuanaHubs and LGU sites.

“We recognize that MSMEs are considered the backbone of our economy and have contributed much towards the continued progress of our country,” Lhuillier said. “Through this partnership, we hope to empower and provide easy and accessible financial solutions and services from a range of partners. We are passionate about providing coaching for Filipino MSMEs and working with various companies and organizations in making a difference in the MSME growth journey.”