Life insurer Pru Life UK announced the appointment of Gilbert Simpao as its general manager and chief commercial officer. Simpao assumed the twin position in January.

In his new roles, Simpao is in charge of the design and execution of Pru Life UK’s overall commercial and business development strategies for customer acquisition and revenue generation. He will also provide strategic input to the company’s overall business strategy.

“We are delighted to have Gilbert with us at Pru Life UK. Gilbert will further amplify our continued focus on customers, by understanding and serving their evolving needs through our largest network of financial advisors empowered by cutting-edge digital assets and innovative customer-centric partnerships,” said Eng Teng Wong, president and CEO, Pru Life UK.

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Before shifting to insurance, Simpao worked as the chief commercial officer and regional commercial cluster head for AirAsia in the Philippines, Taiwan, and South Korea. He was also Unilever’s managing director for Personal Care and Globe Telecom’s SVP for Consumer Broadband Business.

Simpao earned his Bachelor’s Degree in Applied Economics and Management of Financial Institutions from the De La Salle University.

“I’m honored and excited to be a part of Pru Life UK and work towards our goal of retaining our number one ranking in the industry. We will achieve it by providing innovative solutions to meet the health and wealth needs of Filipinos, and delivering best in class customer experience that will help them get the most out of life,” Simpao said.

Simpao will boost the insurer’s bid to continue leading the insurance field with his extensive experience and expertise in general management, marketing, sales, and digital transformation. Prior to joining Pru Life UK, Simpao was the chief marketing and client experience officer of Sun Life Philippines where he led the creation of successful campaigns to reach more customers. He also previously served at top companies in different industries such as fast-moving consumer goods, telecommunications, airlines, and financial services.