Samsung Electronics used its CES 2026 event, The First Look, in Las Vegas to present its “Companion to AI Living” vision, placing artificial intelligence (AI) at the center of its products, services, and operations. The company said AI is no longer a feature but a core philosophy that links research and development, product design, and everyday user experience across devices.
“Samsung is building a more unified, more personal experience across mobile, visual display, home appliances, and services,” said TM Roh, CEO and head of Samsung’s Device eXperience (DX) Division. “With our global connected ecosystem, and by embedding AI across categories, Samsung is leading the way to offer more meaningful everyday AI experiences.”
At the heart of Samsung’s display announcements is the 130-inch Micro RGB TV, which uses micro-sized red, green, and blue light sources that operate independently. Samsung said this allows more accurate color control and clearer images. The display is powered by the Micro RGB AI Engine Pro, which manages color and contrast scene by scene. The design focuses on minimizing visual distractions so the screen remains the main focus.
Samsung also introduced Vision AI Companion, or VAC, which acts as an AI-based assistant across supported TVs. VAC helps users decide what to watch, what music to play, or even what food to prepare based on what appears on screen. Voice commands allow users to adjust sound levels, including crowd noise, commentary, or background music, especially useful for sports and movies. VAC is available across Samsung’s TV lineup, including Micro LED, Micro RGB, OLED, Neo QLED, Mini LED, and UHD models.
For sports fans, AI Soccer Mode Pro adjusts picture and sound to match a stadium-like environment. VAC also connects TV viewing to other devices. For example, users can ask for recipes seen on screen and send them directly to kitchen appliances or to The Movingstyle, a newly introduced mobile display designed for use around the home.
Audio
Samsung expanded its audio lineup with two new WiFi speakers, Music Studio 5 and Music Studio 7. These speakers are designed to work with a wider range of sound system setups and share a simple dot-inspired design by designer Erwan Bouroullec. The company said the goal is to balance sound quality with home-friendly design.
In home entertainment, Samsung introduced the ultra-thin OLED S95H TV, featuring a slim bezel meant to blend into living spaces. The company also showed The Freestyle+, a portable projector powered by VAC that can project content on walls, ceilings, and uneven surfaces.
Samsung confirmed that its 2026 TV lineup will support HDR10+ ADVANCED, offering higher brightness, improved motion handling, better tone mapping, and enhanced gaming performance. As more streaming platforms adopt HDR10+, Samsung said it will be the first to bring HDR10+ ADVANCED across its entire 2026 TV range. All models will also support Eclipsa Audio, Samsung’s new spatial sound system.
For gaming, Samsung unveiled its latest Odyssey monitor lineup, including its first 6K 3D Odyssey G9. The lineup also includes the new Odyssey G6 and three Odyssey G8 models, targeting both gamers and content creators with higher resolution and refresh rates.
All display products run on Samsung’s most advanced Tizen OS to date. The company committed to providing seven years of Tizen OS upgrades, allowing TVs to receive new features and improvements long after purchase.
Smart appliances
In smart appliances, Samsung highlighted updates to its Family Hub refrigerator, now enhanced with AI Vision built with Google Gemini. The system improves food recognition, tracks items placed in and removed from the fridge, and simplifies meal planning. Family Hub refrigerators also offer a feature called “What’s for Today?”, which suggests recipes based on available ingredients or random selections to reduce decision stress.
Recipes can be sent to connected cooking appliances, while Video to Recipe converts cooking videos into step-by-step guides. Samsung also introduced FoodNote, a weekly summary of food usage, recipe trends, and items that may need restocking. Voice ID allows the fridge to recognize different family members and show personalized content.
Bespoke AI
Samsung also showcased updates to its Bespoke AI Laundry Combo, which washes and dries clothes in one unit, removing the need to transfer loads. New features include faster cycles and improved drying. The Bespoke AI AirDresser uses air and steam to reduce wrinkles, aiming to save time during busy mornings.
For cleaning, the Bespoke AI Jet Bot Steam Ultra uses sensors to detect liquids, including clear ones like water, and can act as a home monitoring device when users are away. With improved Bixby integration, users can give conversational voice commands.
Samsung also outlined its Care Companion vision, where AI-powered devices support preventive health. The company plans to offer personalized coaching for exercise, sleep, and nutrition, with alerts for unusual health patterns. Health data can be shared with providers through the Xealth platform. Samsung is also researching dementia detection using wearables that track changes in movement, speech, and engagement.
Security supports all these services through Samsung Knox and Knox Matrix, which the company said continue to evolve to protect user data as AI systems grow more complex.