Samsung Electronics is set to reveal its next-generation Galaxy devices at the upcoming Galaxy Unpacked event on July 9 in Brooklyn, New York.

The event will highlight new devices powered by Galaxy AI and updated hardware. According to Samsung, these innovations are designed to offer a more natural and smart way for users to interact with their phones.

Samsung chose Brooklyn for the global launch, noting the city’s culture and history of creativity. “Brooklyn is where visionary thinking and bold ideas shape the future,” the company said.

The brand said AI is quickly becoming the main way users connect with technology. Samsung aims to change how smartphones work, from tools that react to input, to companions that understand user intent and respond in real time.

“The next-generation Galaxy devices are being reimagined around a new AI-powered interface, supported by breakthrough hardware built to unlock their full potential,” the company added.

The event will be streamed live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel starting at 10 p.m. Philippine Time.

Samsung is offering a ₱5,000 e-voucher and a chance to win a Galaxy Tab S10 Ultra for those who complete the online registration.

More details, including teasers and trailers, are available on Samsung Newsroom Philippines.

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