Technology News
Many Filipinos are becoming more careful with how they spend money as rising prices affect their daily lives. A recent study by Synergy Marketing Research + Strategic Consultancy (Synergy) revealed…
New data from DoubleVerify, a software company focused on digital media measurement and analytics, shows that connected TV (CTV) advertising impressions grew 66% in 2024 compared to the previous year.…
The rise of AI agents in customer interactions is reshaping how businesses build their brands, according to a new study commissioned by Amdocs, a provider of software and services to…
DoubleVerify (DV), a digital media authentication company, aims to help advertisers boost their digital media campaigns by verifying and evaluating media quality metrics. DoubleVerify’s “The Power of Media Quality –…
Twilio, a customer engagement platform, underscores the growing emphasis on delivering predictive, emotionally intelligent, and highly personalized customer experiences, driven largely by advancements in artificial intelligence (AI). According to Twilio,…
Huskee Digital, a creator commerce marketing agency, has unveiled Trends, a new training initiative designed to help businesses maximize their presence on TikTok. Recognizing the growing impact of TikTok in…
A fresh contender has entered the local advertising and marketing industry. Kabuki Creatives Philippines, a subsidiary of EF Co. Ltd. from Osaka, Japan, is set to bring a new “ad-ternative”…
Recent findings from Infobip, a cloud communications platform, show that conversational support emerges as a key driver in fostering effective, efficient, and positive customer interactions whether facilitated by human agents,…
A recent study conducted by DoubleVerify, a software platform for digital media measurement, data, and analytics, saw that the endless pursuit of consumer attention has marketers grappling with a fragmented…
By Nicholas Kontopoulos, Vice President of Marketing for Asia Pacific & Japan, Twilio Artificial intelligence (AI) and machine learning (ML) advancements are set to propel smarter content creation and enable…
According to the professional network LinkedIn, B2B marketers may want to look at humanizing brands and stimulating emotions as part of their strategy this year. In the five trends that…
The economic uncertainty doesn’t stop B2B marketers in the Asia Pacific (APAC) from pursuing their market strategy in building brands in the next six months. This is one of the…
QBO Innovation Hub, a platform that supports Filipino startups, will be holding an event called “Metaverse and The Future of Design” on Oct. 21. In partnership with Accenture, the networking…
Digital marketers can thrive in a data-led world if they are equipped with the right tools. This is one of the key highlights of the panel discussion of the first…
About 17% of marketers (from 1,000 respondents) found ways to face the challenges of the COVID-19 pandemic in the last 18 months. This is one of the findings in Accenture…
MediaDonuts recently announced a strategic partnership with Entravision Communication Corp. (Entravision), a diversified global media, marketing, and technology company, in an effort to strengthen its advertising reach in Southeast Asia…
Within the span of a few short months, regular life seems to have ground to a halt all across the world. Because of the spread of novel coronavirus, which causes…
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