TCL and SM Appliance Center brought back CoolFest for its second year, highlighting smart and stylish living through technology, music, and interactive activities. The event, called TCL TechMania: CoolFest Year 2, was held recently at the SM Mall of Asia Music Hall.
The festival featured product showcases, live performances, and immersive zones designed to show how TCL appliances fit into modern lifestyles. The Smart Living Zone allowed guests to try out TCL’s latest innovations, including its 98-inch QD-Mini LED TV, FreshIN 3.0 Inverter Air Conditioner, WashPro Combo+ washer, and Free Built-in Multi-Door Refrigerator. These products highlighted the brand’s focus on smart connectivity and energy efficiency.
Interactive games and activities kept the crowd engaged, including a “Spin the Wheel” promo where attendees who shared event photos with hashtags could win exclusive TCL merchandise. Fans also enjoyed music and dance performances by guest artists and influencers.
A highlight of the event was the appearance of Kathryn Bernardo, TCL’s brand ambassador. She shared her own experience using TCL appliances at home, saying they make her daily life more convenient and enjoyable.
TCL described the event as more than just a product showcase. It was also a way to celebrate Filipino creativity, community, and evolving tastes in home living.
Through its partnership with SM Appliance Center, TCL said it aims to make its lineup of smart TVs, cooling systems, washing machines, and refrigerators more accessible to Filipino households nationwide. Customers can now explore TCL’s full range of appliances at SM Appliance stores.
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