In its latest report, TikTok Shop highlighted the stringent measures it put in place to ensure consumer safety amid the spate of online scams. It noted its rejection of 20.4 million product listings for failing to meet platform standards.
According to TikTok Shop, it has invested $500 million in tools, technologies, and personnel to safeguard the platform from fraudsters.
Data from Statista show that the majority of TikTok Shops are located in Asia, with Indonesia leading with 20.5%. Thailand and Vietnam are close behind at 18.3% and 17%, respectively.
The platform also reported that in the first half of 2024, it prevented over 500,000 creators from accessing certain e-commerce features due to policy violations. The shop has become a platform for illegal items where it removed 124,000 restricted or prohibited products and did not accept 20.4 million product listings for failing to meet platform standards.
In terms of Intellectual Property Rights and to prevent entry of counterfeit items, the company prevented the entry of over 5 million products with potential IPR infringements. The almost 500,000 products that initially bypassed the screening were also removed also because of IPR violations.
As TikTok Shop thrives on livestreams, the company has taken down 800,000 videos that breached IPR policies.
“TikTok Shop’s approach to IPR governance ensures that both brands and consumers are protected from counterfeit or infringing products, reinforcing its position as a reliable and transparent e-commerce platform,” the company said in the report.
In the Philippines, the platform aims to empower sellers and consumers on how to comply with business laws and policies. Recently, it partnered with the Intellectual Property Office of the Philippines (IPOPHL) for a workshop that equip sellers, rights holders, and representatives with strategies for protecting their brands on the TikTok Shop platform. The workshop covered the basics of IP registration and trademark protection, as well as best practices to avoid infringement complaints.