Leading up to the 9.9 Sale of different e-commerce platforms, consumers are so hyped they turn to Twitter to talk about what they are adding to their cart or what they are eyeing to purchase. Twitter said that across Southeast Asia, over 53 million conversation volumes from Jan. 1, 2020 to June 20, 2020 are all about online shopping.
Just by being on Twitter, brands get a chance to see and join these conversations that can help drive and amplify their campaigns, especially during #ShoppingDays.
Twitter shared key three trends to help brands take advantage of these shopping sales this holiday season.
1. Good conversations are good news
When someone Tweets a positive review or experience, it’s somehow a recommendation about the brand. Good conversations spark activity to consumers, compelling them to search for more information about products, promotions, and even a brand’s advocacy.
In the Philippines and the rest of Southeast Asia, having reviews (51.3%) and lots of “Likes” or good comments on social media (37.4%) are just some of the key features people are looking into that would increase the likelihood of purchase. Shoppers on Twitter don’t just want free deliveries or coupons, they want an idea, relevance, and a good conversation about the brand or its offers.
2. Online shopping is life
The pandemic entrenched has shifted and accelerated the shift to an online-focused lifestyle. As a result, online shopping is not just a chore or activity but has now developed into a habit among consumers.
About 84% of Filipino on Twitter revealed that the pandemic brought about their online shopping habit, purchasing online within the past six months. Also, 31% of them shared that they have bought online more than 10 times already, and it seems that the hype will not waver as avid shoppers prefer online stores, Brands may consider staying logged in and connected where their audiences are.
3. Becoming smarter shoppers
Filipino online shoppers on Twitter are unique for their receptiveness. Before buying anything, they take the first step in discovering more about the product and they value the sentiments of their fellow buyers. In fact, 22% attested that consumer reviews on Twitter helped them decide what to buy.
Benefits, price, or function are not the only factors that these smart shoppers consider. 76.7% of shoppers who search for more information about a product are exposed to advocacy. A brand who is vocal and true to the advocacies they champion has great leverage among Filipino shoppers on Twitter.
“Despite the impact of Wave 3 of the pandemic, our research found an increase in optimism among Filipinos towards global economic recovery and personal financial situation,” said Martyn U’ren, head of Research APAC and Global Export at Twitter. “These avid buyers, over one-fourth are now spending more online than they do in-store. These conversations on Twitter in the Philippines play a key role in sparking consumer action. Tweets with good reviews, plenty of Likes, and good engagements are powerful in driving awareness and growth.”