Canon Marketing (Philippines) Inc. has welcomed Jian Liu into the role of Consumer Information and Imaging (CII) director. With close to 20 years of experience within the Canon Group, much of it honed in China, one of the world’s leading consumer markets, Liu brings a wealth of expertise to his new position.
“I’m thrilled to join the dynamic team at Canon Marketing Philippines,” Liu said. “Together, through innovation and collaboration, we aim to empower consumers to capture life’s moments with unparalleled clarity and creativity.”
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Hailing from a sales-centric background, Liu has demonstrated a profound understanding of the consumer goods landscape. Directly overseeing his department in Canon China, he consistently steered operations to meet and exceed both top and bottom-line targets. His leadership was instrumental in propelling Canon consumer products to surpass competitors, firmly establishing the brand as a market leader in China’s interchangeable lens camera segment.

Canon Marketing (Philippines)
Transitioning to Canon Marketing Philippines, Liu’s extensive experience in fostering strategic alliances, in line with Canon’s “Kyosei” philosophy, is poised to play a crucial role in further boosting the company’s presence in the local market.
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