Pru Life UK and Prudence Foundation, together with the Department of Education (DepEd) and Junior Achievement (JA) Philippines, have expanded the Cha-Ching financial literacy program across the National Capital Region (NCR) and fully integrated it into the Bicol Region’s school curriculum.
Bicol became the first region in the Philippines to formally include Cha-Ching in DepEd’s curriculum. The program, aimed at teaching young students basic financial skills, continues to grow in NCR as well. So far, more than 1.5 million children nationwide have learned from the program, with over 47,000 teachers trained and retrained to deliver its lessons.
On June 25, more than 100 guests, including representatives from Pru Life UK, Prudence Foundation, program partners, and the Insurance Commission of the Philippines, attended an event at the Marquis Events Place in Bonifacio Global City. Themed “Cha-Ching: Creating a Financially Literate Future Together,” the gathering highlighted the program’s milestones, strengthened partnerships, and discussed its long-term vision.
“When we teach children the value of money early on, we are empowering a generation to make smarter choices and build a financially secure future,” said Paul Mandal, chief legal and sustainability officer of Pru Life UK, during the event.
Cha-Ching was created by Prudence Foundation, the community investment arm of Prudential plc, Pru Life UK’s parent company. The award-winning program promotes financial knowledge and habits among children ages 7 to 12 through a curriculum developed with JA Asia Pacific. It encourages students to adopt money-smart values and behaviors that support their well-being and resilience.
Since its launch, Cha-Ching has reached more than 3 million children and trained over 87,000 teachers across 16 markets in Asia and Africa.
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