As it reaches its 8th year in the industry, communications group COMCO Mundo League of Enterprises names new managing directors for its companies in COMCO Southeast Asia and the Middle East & Africa markets.
They are Joyce Yu for COMCO Southeast Asia, Rachel Syfargo for TARO AOX Inc., and Tricia Cusi-Jimenea for COMCO Middle East & Africa.
Joyce Yu, COMCO SEA’s new managing director, has nearly two decades of experience in public relations, advertising, events, and branding. She will focus on growing COMCO’s Experience+ division, dedicated to events, advertising, branding, and special media executions.
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Rachel Syfargo, a senior partner at COMCO, now leads TARO AOX Inc., specializing in Digital Max, ICOM, and Story Lab services. Rachel brings over two decades of experience in marketing, advertising, public relations, digital marketing, branding, and communications research.
Tricia Jimenea, a senior partner and co-founder, continues as COMCO Middle East & Africa’s managing director, expanding opportunities for COMCO in the region. Jimenea has almost two decades of experience in media and influencer relations, celebrity marketing, strategy development, events management, and content development.
Also, high-performing employees from various COMCO companies and units are promoted. Jam Bufi, a talent from Camp COMCO Mentorship Program Cycle 5, is now the integrated communications manager of TARO AOX Inc. Rabia Yousuf, one of the first employees of COMCO Middle East & Africa, has been promoted to account manager.
Narah Faigal and Hiacynth Ablanez of SEA Wave & Spice Multimedia Content Studio are appointed senior officers, while Jaderick Buhay from TARO AOX Inc. is promoted to officer. Hendrich Namoca, Ronette Tibay, Joana de Guzman, and Chloe Manalac are promoted to senior associates for outstanding performance and dedication. Multimedia arts associate Nicole Bamba is now a regular employee at SEA Wave & Spice. All of them are graduates of Camp COMCO Mentorship Program.