Toyota Lite Ace 2022Automotive

Toyota brings back Lite Ace, taps SME market

Anchored on the “Kasosyo sa Asenso” campaign, Toyota Motor Philippines (TMP) reintroduced one of its best-selling vehicles, the Lite Ace. This time, Toyota is tapping micro, small, and medium enterprises (MSME) aiming to provide them with a reliable partner in the business.

“With the introduction of the All-New Lite Ace, we are responding to the long-time request of our customers for Toyota to introduce a light commercial vehicle,” said Atsuhiro Okamoto, president, TMP. “We are confident that the All-New Lite Ace is a game-changer, not just in uplifting the auto industry, but more importantly in improving the way homegrown businesses move people and goods.”

TMP is banking on its 72-strong dealership network nationwide to bring the All-New Lite Ace to more businesses in various industries across the country, especially in regions where efficient transportation is critical to the timely delivery of goods and services.

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The All-New Lite Ace comes in two variants: the Pickup with an open bed for fast and flexible loading, and the Panel Van with a sliding enclosure for more secure cargo transport. Both the Pickup and Panel Van are equipped with heavy-duty and wide capacity.

The Panel Van is ideal for businesses like e-commerce parcel transportation and the Dropside Pickup can be used for agricultural and industrial needs. 

Financing scheme

TMP said it will continue to grow the lineup as the Aluminum Van ideal for dry goods transport and the Utility Van fit for transporting manpower are expected to be introduced by September 2022.

The All-New Lite Ace is powered by a 1.5L gasoline engine and 5-speed manual transmission. It also comes with practical convenience features like electric power steering and air-conditioning system. The All-New Lite Ace is also built with SRS Airbags, Anti-lock Brake System, and Vehicle Stability Control (VSC) for the Panel Van.

The Pickup Lite Ace retails at P570,000 while the Panel Van Lite Ace has a retail price of P655,000 and both come in white color. Upon its launch, the All-New Toyota Lite Ace will be offered with Free Periodic Maintenance for one year/20,000kms.

Through Toyota Financial Services Philippines (TFSPH), TMP is offering the All-New Lite Ace under unique financing packages that allow customers to acquire units under a weekly payment scheme with rates that go as low as P2,903.50 per week (Pickup).