Upward pricing puts pressure on AR/VR headsets market — IDC

Citing challenging economic environments, market intelligence firm International Data Corp. has reduced its outlook for augmented reality (AR) and virtual reality (VR) headsets for the remainder of 2022 and beyond.

Global shipments for AR and VR headsets will decline by 12.8% in 2022, dropping to 9.7 million units. Growth is expected to return in 2023 as shipments are forecast to jump 31.5% year over year. According to the IDC, The sustained growth of more than 30% is also forecast for the next several years culminating in 35.1 million units shipped in 2026.

Meta has long dominated the industry thanks to the “reasonably” priced Quest 2, which has captured 84.6% of the global AR/VR headset market during the first three quarters of 2022. The next closest competitor has been ByteDance’s Pico with a 7.4% share over the same period. The top 5 list is rounded out by DPVR (1.8%), HTC (1.1%), and iQIYI (0.9%). IDC noted that each of these companies will face challenges next year as Sony’s next generation headset launches and Apple also enters the market.

Worldwide AR/VR spending to reach $50.9 billion in 2026 — IDC
Wearables shipments down 6.9% in Q2 2022 — IDC

“With the Quest 2 price increase and premium pricing expected for the PSVR2 and Apple’s headset, consumers will likely be more reticent with their spend in the near term,” said Jitesh Ubrani, research manager, Mobility and Consumer Device Trackers at IDC. “However, commercial growth will outpace the consumer segment in the coming years as businesses deploy VR headsets for training and other use cases and as new headsets begin to bleed into the AR territory by offering pass-through capabilities.”

Augmented reality

AR, on the other hand, is facing another round of challenges as large brands such as Shadow Creator, Mad Gaze, and even Microsoft have struggled to sustain growth. However, this will create opportunities for next generation headsets as well as new competitors to enter the AR market, although this is likely to happen in 2024 at the earliest and 2025 in earnest.

“Augmented reality has long been the domain of standalone headsets geared towards commercial use, helping to transform the way companies train their workers,” said Ramon Llamas, research director, Mobile Devices and AR/VR at IDC. “While these have been sophisticated in their use, the form factor has sometimes been a challenge within certain work environments. Looking ahead, we expect AR headsets to resemble and feel like more conventional eyewear and still maintain – or even surpass – the experience currently offered today.”