Toyota Motor Philippines PIMSAutomotive

Toyota Motor Philippines showcases HEV lineup at PIMS

Car manufacturer Toyota Motor Philippines (TMP) unveiled its exhibit headlined by its wide selection of Hybrid Electric Vehicles (HEV) at the opening of the 8th Philippine International Motor Show (PIMS) on Sept. 15 at the World Trade Center in Pasay City.

TMP’s Hybrid line-up encourages Filipinos to switch toward sustainable driving. As one of Toyota’s multiple paths to vehicle electrification that would lead to the ultimate goal of carbon neutrality, Toyota’s hybrid technology aims to provide a practical solution that is readily available to Filipinos.

TMP offers multiple variants of HEVs with Corolla Altis, Corolla Cross, Camry, and RAV4, all of which are available for display and test drive at the 8th PIMS.

TMP hosts Toyota Gazoo Racing Festival 2022
Toyota launches mobility solutions unit in PH

“The HEVs’ combination of the conventional engine and a self-charging electric motor is still the best, most practical, and affordable choice for Filipinos at this time,” said Jose Maria Atienza, senior vice president and head of Marketing, TMP, during Toyota’s opening program at PIMS. “You can expect us to further expand our electrified footprint in the coming years,” he added.

Carbon emissions reduction

Globally, Toyota, together with Lexus, has already sold 20 million electrified cars to date, with an equivalent contributed global carbon emissions reduction of more than 160 million metric tons.

“Toyota answers the call to make vehicles that are kinder to the environment and reduce our dependence on fossil fuels. But we understand that there is no single solution towards Carbon Neutrality. We choose the multi-path approach, exploring various electric vehicle technologies like HEVs, PHEVs, BEVs, FCEVs and even use of Synthetic and Alternative fuels like Hydrogen to realize this goal,” said Atienza.

In 2009, TMP introduced the electrification movement in the Philippines with its very first hybrid electric vehicle (HEV), the Prius. Locally, more than 90% of electrified vehicles (xEVs) users drive a Toyota or Lexus electrified vehicle.

Check out Toyota Motor Philippines’ electrified vehicles and experience sustainable mobility at the 8th Philippine International Motor Show until Sept. 18, 2022, 10 a.m. to 8 p.m. at the World Trade Center, Main Hall.