Pioneer out-of-home advertising United Neon chalked another major milestone with the launch of the first-ever integrated 3D billboard in the Philippines and in Southeast Asia. The launch was timed a year after the company launched the country’s first naked eye 3D billboard, a few weeks before Christmas and a month before the company celebrates its 86 years in the business.

The integrated 3D billboard splashed on a 400-meter screen at 5th Avenue, Bonifacio Global City is a world-class visual spectacle that is immersive, disruptive, and engaging simultaneously.

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United Neon CEO Danny Lim said that the integrated 3D billboards serve as an effective platform for brands and organizations to reach their audience best.

“Consumers get tons of advertisements daily across multiple platforms,” Lim said. “So, it is crucial for brands to use a new and innovative medium where they would stand out so that the public would take notice. And these integrated 3D billboards help them achieve that objective.

He noted that integrated 3D billboards capture and hold the attention of the audience and by doing so, they provide increased engagement for the brand which translates to higher brand recall and an increased probability of trying out the product being shown.

Lim further explained that consumer behavior continues to evolve and how the audience connects with the brands through advertisements significantly differs now from the behavior 10 years ago. 

Lim said that United Neon continuously looks for ways to achieve optimum connection and engagement between brands and their audience and a testament to this is the integrated 3D billboard which is similar to the highly engaging platforms that draw massive crowds in Tokyo, New York, and other cosmopolitan cities.

“United Neon, is thus, proud of bringing this creative technology here in the Philippines and in Southeast Asia,” he said. “It is our vision to put the Philippines on the global map for creative excellence in the marketing and advertising space.”

Lim adds that while the integrated 3d billboards are seen in BGC, which is a melting pot of different socio-economic classes, and cultures and is a center for innovation and business in the Philippines, they are also exploring other areas in the Philippines where these larger-than-life 3D billboards could be installed.

“More than the actual location which ideally should be a place with high foot and vehicular traffic, a major consideration for United Neon would be brand partners who believe in the power that these 3d billboards bring in terms of connection and even conversion, whether it be heightened brand awareness or actual sales,” Lim said.

From the time that United Neon launched the 1st naked eye 3D billboard last year, brands have shown great appreciation for this new medium where they could share their brand story in a better, more engaging way. 

“3D billboards give the brands the opportunity to tell their stories in a much more interesting and interactive way. It takes the viewers on a visual journey which then enhances the connection between the brand and its audience and makes the 3D billboard brand ad more memorable and impactful,” Lim said.

Lim adds: When brands invest in 3D billboards, they make the statement that they are innovative, unique and forward-thinking. And because the 3d billboards are a visual spectacle, it boosts brand recognition and leave a lasting impression on their audience.

Photo: United Neon Deputy COO Benjamin Lim and United Neon CEO Danny C. Lim at the launch of the first integrated 3D billboard in BGC (photo on the right), the first in the Philippines and Southeast Asia.