AI-driven memory shortage hits global smartphone shipments
Global smartphone shipments fell a record 22% in the third quarter of 2026 as increasing memory costs drove up phone prices and strained supply, according to preliminary data from IDC…
Apple opens preorders of its foldable iPhone Duo
Apple opened preorders for the iPhone Duo on Oct. 16 through its website and Apple Store app, offering a foldable phone with its largest iPhone display, an A20 Pro chip,…
Apple unveils its latest smart home display
Apple introduced Apple HomeView, a smart home display that combines voice-controlled home management, FaceTime calls, and entertainment, with facial recognition that brings up each user’s personal information. Apple Home View…
PC shipments fall 22.4% as memory costs push prices higher
Higher memory and storage costs pushed up PC prices and reduced the supply of cheaper models, sending worldwide PC shipments down 22.4% in the third quarter of 2026, according to…
Global PC shipments fall 20.1% as high prices slow demand
Worldwide PC shipments fell 20.1% to 62.7 million units in the third quarter of 2026, as high prices, supply shortages, and unsold stock slowed orders, according to preliminary results from…
AirPods 5 brings stronger noise control to an open fit
Active noise cancellation is usually associated with earbuds that use silicone tips to seal the ear canal. AirPods 5 takes a different approach by improving noise control while keeping the…
Apple Watch Series 12 aims for more accurate step counts
Step counting may seem like one of the simplest functions of a smartwatch, but getting an accurate number is more complicated than it looks. The Apple Watch Series 12 is…
How Apple Watch Ultra 4 measures workout readiness
Working out harder is not always better. Sometimes, the body needs rest, and the Apple Watch Ultra 4 aims to make that decision easier with a new readiness feature. Readiness…
iPhone 18 Pro adds photo authenticity feature
Apple is giving iPhone 18 Pro users a new way to check whether a photograph has been changed, as artificial intelligence (AI) makes edited and computer-generated images harder to identify.…
Apple unveils its first foldable iPhone Duo
Apple has entered the foldable smartphone market with the iPhone Duo, a compact device that opens into a larger screen for videos, games, reading, and work. The launch puts Apple…
Global PC shipments fall 4% as prices climb
Global PC sales fell in the second quarter of 2026 as higher prices made consumers and businesses think twice before buying new computers, according to market research firm Omdia. Worldwide…
Apple expands AI model access in Xcode 27
Apple is making it easier for developers to add AI features into their apps and use more advanced tools while building them. Developers can now connect their apps more closely…
Apple blocks $2.2B in potential App Store fraud in 2025
According to Apple, it has prevented more than $2.2 billion in potentially fraudulent App Store transactions in 2025, as the technology company tightened efforts against fake accounts, scam apps, stolen…
PLDT Enterprise powers Power Mac Center’s enterprise bundles
PLDT Enterprise and Apple partner Power Mac Center are expanding their partnership to help businesses deploy mobile devices and connectivity faster across offices, branches, and field teams. The partnership combines…
Apple names John Ternus CEO as Tim Cook exits role
On Sept. 1, Tim Cook will step down as the chief executive officer of Apple turning over his role to John Ternus. Cook, who has been CEO for 15 years…
IDC: Samsung, Apple grow as phone market drops 4.1%
Global smartphone shipments dropped 4.1% year over year to 289.7 million units in the first quarter of 2026, ending 10 straight quarters of growth since mid-2023, according to the International…
Gartner: Global PC shipments up by 4% in Q1 2026
Worldwide PC shipments reached 62.8 million units in the first quarter of 2026, a 4% increase year over year, according to the latest data from Gartner, a business and technology…
Apple reports 16% revenue growth in fiscal Q1 2026
Apple reported a 16% increase in revenue for its fiscal 2026 first quarter ended Dec. 27, 2025, driven by higher iPhone and services sales. The company also posted a 19%…
Apple launches Creator Studio subscription for video, music, and design tools
Apple introduced Apple Creator Studio, a new subscription that bundles several of its creative apps into one package for Mac, iPad, and iPhone users. The subscription brings together tools for…
IDC: Samsung, iPhone drive smartphone market growth in Q4 2025
Global smartphone shipments grew 2.3% year over year to 336.3 million units in the fourth quarter of 2025 (Q4 2025), according to the latest data from market intelligence firm International…
iPhone leads global smartphone market in 2025 as shipments grow 2%
Global smartphone shipments grew 2% year over year in 2025, marking the second consecutive year of growth, according to preliminary estimates from Counterpoint Research’s Market Monitor. Apple led the market…
Power Mac Center opens Apple Premium Partner store in SM City Iloilo
Power Mac Center (PMC) opened its first Apple Premium Partner store in the Visayas at SM City Iloilo, expanding its retail presence outside Luzon and NCR. The new store brings…
Power Mac Center opens new store in Davao ahead of holiday rush
Power Mac Center opened a new store at Sta. Lucia Mall Davao, expanding its retail presence in Mindanao as the holiday shopping season begins. The mall is located near Davao…
Power Mac Center rolls out promos, events for 31st anniversary
Power Mac Center (PMC), Apple’s long-time partner in the Philippines, is celebrating its 31st anniversary with nationwide promotions, training discounts, and sporting events under the theme “31 in Motion: Driven…
Power Mac Center opens two new stores in Davao Region
Power Mac Center has expanded its presence in Mindanao with two new stores at Gaisano Mall of Toril in Davao del Sur and Gaisano Mall of Tagum in Davao del…
IDC: Global wrist-worn device shipments up 10.5% in Q1 2025
The global wrist-worn device market grew 10.5% in the first quarter of 2025, reaching 45.6 million units shipped, according to the International Data Corp. (IDC). The growth was supported by…
Power Mac Center opens The Loop store in Siargao
Power Mac Center (PMC) has opened a new branch of The Loop in Siargao Island, offering residents and visitors access to a wide selection of Apple and Android products. Located…
WWDC25: Apple reveals macOS Tahoe 26 with fresh design, new tools
Apple has shared a first look at macOS Tahoe 26, the upcoming update to its Mac operating system, bringing a more personalized design and new features that aim to make…
WWDC25: Apple previews iOS 26 with refreshed design, smarter features
Apple has introduced iOS 26, bringing a fresh look, smarter tools, and upgrades to many of the apps people use every day. The new design keeps iOS easy to use…
IDC lowers smartphone growth outlook to 0.6% for 2025 amid risks
Worldwide smartphone shipments are now expected to grow by just 0.6% year over year in 2025, reaching 1.24 billion units, according to a revised forecast from market intelligence firm International…