Apple expands AI model access in Xcode 27
Apple is making it easier for developers to add AI features into their apps and use more advanced tools while building them. Developers can now connect their apps more closely…
Apple blocks $2.2B in potential App Store fraud in 2025
According to Apple, it has prevented more than $2.2 billion in potentially fraudulent App Store transactions in 2025, as the technology company tightened efforts against fake accounts, scam apps, stolen…
PLDT Enterprise powers Power Mac Center’s enterprise bundles
PLDT Enterprise and Apple partner Power Mac Center are expanding their partnership to help businesses deploy mobile devices and connectivity faster across offices, branches, and field teams. The partnership combines…
Apple names John Ternus CEO as Tim Cook exits role
On Sept. 1, Tim Cook will step down as the chief executive officer of Apple turning over his role to John Ternus. Cook, who has been CEO for 15 years…
IDC: Samsung, Apple grow as phone market drops 4.1%
Global smartphone shipments dropped 4.1% year over year to 289.7 million units in the first quarter of 2026, ending 10 straight quarters of growth since mid-2023, according to the International…
Gartner: Global PC shipments up by 4% in Q1 2026
Worldwide PC shipments reached 62.8 million units in the first quarter of 2026, a 4% increase year over year, according to the latest data from Gartner, a business and technology…
Apple reports 16% revenue growth in fiscal Q1 2026
Apple reported a 16% increase in revenue for its fiscal 2026 first quarter ended Dec. 27, 2025, driven by higher iPhone and services sales. The company also posted a 19%…
Apple launches Creator Studio subscription for video, music, and design tools
Apple introduced Apple Creator Studio, a new subscription that bundles several of its creative apps into one package for Mac, iPad, and iPhone users. The subscription brings together tools for…
IDC: Samsung, iPhone drive smartphone market growth in Q4 2025
Global smartphone shipments grew 2.3% year over year to 336.3 million units in the fourth quarter of 2025 (Q4 2025), according to the latest data from market intelligence firm International…
iPhone leads global smartphone market in 2025 as shipments grow 2%
Global smartphone shipments grew 2% year over year in 2025, marking the second consecutive year of growth, according to preliminary estimates from Counterpoint Research’s Market Monitor. Apple led the market…
Power Mac Center opens Apple Premium Partner store in SM City Iloilo
Power Mac Center (PMC) opened its first Apple Premium Partner store in the Visayas at SM City Iloilo, expanding its retail presence outside Luzon and NCR. The new store brings…
Power Mac Center opens new store in Davao ahead of holiday rush
Power Mac Center opened a new store at Sta. Lucia Mall Davao, expanding its retail presence in Mindanao as the holiday shopping season begins. The mall is located near Davao…
Power Mac Center rolls out promos, events for 31st anniversary
Power Mac Center (PMC), Apple’s long-time partner in the Philippines, is celebrating its 31st anniversary with nationwide promotions, training discounts, and sporting events under the theme “31 in Motion: Driven…
Power Mac Center opens two new stores in Davao Region
Power Mac Center has expanded its presence in Mindanao with two new stores at Gaisano Mall of Toril in Davao del Sur and Gaisano Mall of Tagum in Davao del…
IDC: Global wrist-worn device shipments up 10.5% in Q1 2025
The global wrist-worn device market grew 10.5% in the first quarter of 2025, reaching 45.6 million units shipped, according to the International Data Corp. (IDC). The growth was supported by…
Power Mac Center opens The Loop store in Siargao
Power Mac Center (PMC) has opened a new branch of The Loop in Siargao Island, offering residents and visitors access to a wide selection of Apple and Android products. Located…
WWDC25: Apple reveals macOS Tahoe 26 with fresh design, new tools
Apple has shared a first look at macOS Tahoe 26, the upcoming update to its Mac operating system, bringing a more personalized design and new features that aim to make…
WWDC25: Apple previews iOS 26 with refreshed design, smarter features
Apple has introduced iOS 26, bringing a fresh look, smarter tools, and upgrades to many of the apps people use every day. The new design keeps iOS easy to use…
IDC lowers smartphone growth outlook to 0.6% for 2025 amid risks
Worldwide smartphone shipments are now expected to grow by just 0.6% year over year in 2025, reaching 1.24 billion units, according to a revised forecast from market intelligence firm International…
Services boost Apple’s $95.4 billion revenue
Apple reported $95.4 billion in revenue for the second quarter of its fiscal year 2025, which ended March 29. This marks a 5% increase compared to the same quarter last…
Canalys: Samsung, iPhone lead smartphone market in Q1 2025 amid slow growth
The global smartphone market saw minimal growth in the first quarter of 2025, with shipments reaching 296.9 million units — up just 0.2% year over year, according to new data…
IDC: Samsung takes back top spot as global phone market shipment grows
Samsung returned to the top of the global smartphone market shipment in the first quarter of 2025, according to new data from the International Data Corp. (IDC). The company was…
Power Mac Center opens first store, service hub in BARMM
Power Mac Center (PMC), a longtime premium Apple partner in the Philippines, has opened its first retail store and service center in the Bangsamoro Autonomous Region in Muslim Mindanao (BARMM),…
IDC: Android devices to drive smartphone shipment growth in 2025
Android is expected to grow 40% faster than iOS this year, with 2.5% year-on-year growth, fueled by 5.6% growth in China.
Apple introduces iPhone 16e built with A18 chip
The iPhone 16e comes with a 48MP Fusion camera, which enhances everyday photography. With its built-in 2x Telephoto feature, users can zoom in without sacrificing image quality.
iPhone 15 leads global smartphone sales in 2024
Apple’s iPhone 15 was the best-selling smartphone worldwide in 2024, according to Counterpoint Research’s Global Handset Model Sales Tracker. Apple and Samsung remained the only brands in the top 10…
Apple sees revenue rise but iPhone sales fall in key markets
Apple Inc. reported a 4% increase in revenue for its first fiscal quarter, reaching $124.3 billion, but iPhone sales were down. The company’s iPhone 16 saw a slight decline in…
Power Mac Center marks Lunar New Year with ‘Charms & Treasures’ promo
Power Mac Center (PMC) is celebrating Chinese New Year and Valentine’s Day with a special promo called “Charms & Treasures.” From Jan. 20 to Feb. 20, 2025, customers can enjoy…
IDC data show global smartphone shipments grow 2.4% in Q4 2024
Global smartphone shipments increased by 2.4% year-over-year in the fourth quarter of 2024, reaching 331.7 million units, according to the latest data from market intelligence firm International Data Corp. (IDC).…
Switch announces holiday deals on Apple products
Switch, an Apple reseller, is making holiday shopping easier with exclusive deals available from Dec, 2, 2024, to Jan. 5, 2025. These offers include discounts on Apple products and flexible…
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