Technology News
Creative agency GIGIL has introduced Naks! as a standalone media agency offering its services to brands outside the advertising firm’s roster. The team previously supported GIGIL’s campaigns and will now…
DoubleVerify (DV), a software platform that verifies media quality and ad performance, rolled out the expansion of its post-bid brand suitability measurement across 30 content-level categories on Meta’s Facebook and…
DoubleVerify, a software platform for media measurement and performance, has released its 2025 Global Insights: APAC Report, showing that while media quality in the Philippines continues to improve, local consumers…
New data from DoubleVerify, a software company focused on digital media measurement and analytics, shows that connected TV (CTV) advertising impressions grew 66% in 2024 compared to the previous year.…
DoubleVerify (DV), a digital media authentication company, aims to help advertisers boost their digital media campaigns by verifying and evaluating media quality metrics. DoubleVerify’s “The Power of Media Quality –…
A fresh contender has entered the local advertising and marketing industry. Kabuki Creatives Philippines, a subsidiary of EF Co. Ltd. from Osaka, Japan, is set to bring a new “ad-ternative”…
Pioneer out-of-home advertising United Neon chalked another major milestone with the launch of the first-ever integrated 3D billboard in the Philippines and in Southeast Asia. The launch was timed a…
The realm advertising industry has expanded with the advent of social media and influencers. United Neon Advertising, an out-of-home (OOH) media company, has been advocating for the fusion of creativity…
Google announced a multi-year initiative to build the Privacy Sandbox on Android, with the goal of introducing new, more private advertising solutions. These solutions will limit sharing of user data…
MediaDonuts recently announced a strategic partnership with Entravision Communication Corp. (Entravision), a diversified global media, marketing, and technology company, in an effort to strengthen its advertising reach in Southeast Asia…
The Association of Accredited Advertising Agencies of the Philippines (4As) will push through with “CreativeFest NOW!,” a gathering of creative professionals and advertising practitioners, which will be held online. The…
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