YouTube eats into PH TV audience with 60% extra reach
Traditional television in the Philippines is steadily losing audience share as YouTube expands its reach beyond what linear TV can deliver, according to a 2025 Kantar study. The data shows…
YouTube to expand creator support, strengthen child protection in 2026
YouTube detailed its 2026 priorities, outlining plans to strengthen creator support, improve protections for children and teenagers, and increase the use of artificial intelligence (AI) tools across the platform. In…
Google updates Gemini with Personal Intelligence feature
Google has rolled out a new update to its Gemini artificial intelligence (AI) platform, introducing a feature called Personal Intelligence that aims to help users manage everyday tasks using their…
YouTube adds new tools to help parents manage teens’ screen time
Video streaming platform YouTube rolled out new tools that give parents more control over how much time their teens spend on the platform and make it easier for families to…
YouTube strategy helps McDonald’s PH drive Chicken McDo sales
McDonald’s Philippines turned to YouTube to help promote its bigger, crispier, juicier Chicken McDo during the 2024 holiday season, showing how a focused digital campaign could bring in results for…
Google, YouTube highlight voter info and safety for May 12 elections
Google and YouTube are introducing tools and safety measures ahead of the May 12, 2025 midterm elections in the Philippines to help voters access trustworthy information and protect their platforms…
YouTube Shopping launches in the Philippines in partnership with Shopee
YouTube has introduced YouTube Shopping in the Philippines, growing its partnership with Shopee to help boost video commerce across Southeast Asia. The launch brings the YouTube Shopping affiliate program to…
YouTube Works Awards SEA 2025 opens for campaign entries
Google has opened submissions for the YouTube Works Awards Southeast Asia (SEA) 2025, held in partnership with marketing research firm Kantar. The awards recognize brands and agencies that create effective…
YouTube reaches 1 billion monthly podcast viewers worldwide
The company has also expanded its YouTube Partner Program, allowing more podcasters to earn revenue from their content.
AI drives Alphabet’s 12% revenue growth in Q4 2024
Alphabet Inc. reported a 12% year-over-year increase in revenue for the fourth quarter of 2024, reaching $96.5 billion, compared to 13% in the same period last year. Google’s mother company…
YouTube updates tools to expand shopping in Southeast Asia
At the Made For YouTube event in New York, YouTube revealed several new updates designed to enhance content creation and help creators grow their channels. Among the key announcements were…
YouTube drives higher returns than other channels
A study conducted by market research firm Nielsen for Google, which involved a meta-analysis of mixed media modeling (MMM) data, shows the growing influence of YouTube as a dominant platform…
YouTube implements disclosure labels for videos using generative AI
In response to the escalating concerns over misinformation facilitated by generative AI in content creation, YouTube has announced the implementation of disclosure labels within its Creator Studio. These labels provide…
YouTube women content creators show how to break barriers
Every year, Google Philippines trains the spotlight on women in the Philippines who are either making a difference or inspiring others to break barriers. At the third edition of Google’s…
YouTube rolls out guidelines for AI-generated content
Video streaming platform YouTube is harnessing the power of artificial intelligence (AI) to not only foster creativity but also to ensure the safety and integrity of its platform for both…
Elevate productivity with Google’s suite of products and services
From artificial intelligence (AI) to Gmail to Drive and even YouTube Shorts, technology giant Google’s entire suite of services can help anyone set and achieve a goal. Here are a…
YouTube unveils generative AI products for creators and artists
Video streaming platform YouTube has introduced a suite of (artificial intelligence) AI-powered features designed to assist both emerging and established creators and artists in producing, editing, and sharing content. These…
YouTube introduces new features and upgrades to YouTube Shorts
YouTube’s short-form video feature, YouTube Shorts, has so far attracted 2 billion logged-in users every month. With this in mind, the video platform introduced new features and improvements in the…
Google shares tools for fighting misinformation in PH
Data from Google Trends showed that the Philippines is the top country in the world with searches on “fake news” and “misinformation” in the first months of 2023. The country…
YouTube to hold global gaming event ‘YouTube: Game On’
YouTube celebrates all things gaming — from popular titles to top content creators — through the first-ever “YouTube: Game On,” a two-hour interactive livestream event premiering globally on Sunday, Aug.…
YouTube, TikTok, Messenger most popular apps among Filipino kids — Kaspersky
The latest data from cybersecurity solutions firm Kaspersky show that Filipino children, like their adult counterparts, are extremely interested in video content right now. YouTube (26.46%), TikTok (16.75%) Messenger (16.07%),…
Google, YouTube intensify efforts vs misinformation ahead of PH elections
Technology company Google and its video platform YouTube have removed 400,000 videos that violated community guidelines. From February 2021 to January 2022, videos that spread false information with the intent…
YouTube strengthens safety features of YouTube Kids
YouTube has put in place policies that will enable children to watch age-appropriate content that it hopes would encourage further exploration. YouTube Kids is a children-targeted version of YouTube that…
YouTube reaches more than 45 million adult viewers in the Philippines
Last year, as the country goes into lockdown to curb the spread of COVID-19, 40 million Filipinos tuned in to YouTube. This year, the video streaming platform reported that it…
YouTube launches first ‘Philippines Creator Day: Gaming’
Gaming creators surged in popularity in the past few years with YouTube seeing more than 40 million active gaming channels and over 100 billion hours of gaming content watched on…
Google directs online users to credible vaccine information
As part of its ongoing role to help the country in the fight against COVID-19, Google continues to connect more Filipinos to vaccine-related information they can trust through Search and…
YouTube Works awards extends deadline for entries submission until April 20
Due to popular industry demand, YouTube Works, in partnership with Kantar, is extending the deadline of the entry submission until April 20, 2021. The awards program aims to recognize and…
Google’s Digiskarteng Pinay webinar highlights use of video platform to boost livelihood
In celebration of International Women’s Month, Google will be holding an online event as part of its Digiskarteng Pinay program to discuss how YouTube and its content can be used…
YouTube reaches over 40 million viewers in PH
YouTube attracted 40 million grown-up Filipino viewers in the past year, Google Philippines announced in the virtual Brandcast Delivered held recently. It also reported that amid lockdowns, more and more…
YouTube Kids adds 100 more movies, special features
With the extended time being spent at home, parents may be more open to allowing their children some extra screen-time. With this, it is even more important for parents to…
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